project type
brand identity
year
2025-2026
my role
Designer
client
pho sunshine
project overview
Pho Sunshine is a local Vietnamese restaurant in downtown Cleveland. My main focus was a complete brand refresh, including a new website and social media. The original branding and website no longer reflected the warmth and energy of the restaurant, so this was one of the main focuses for the redesign.
initial branding
after meeting with the client, we discussed some issues with the current branding, such as:
the colors and font of the logo makes it hard to read.
there is a lack of warmth
there are too many clashing fonts and shapes
brainstorming
after meeting with the client, we discussed some issues with the current branding, such as:
the colors and font of the logo makes it hard to read.
there is a lack of warmth
there are too many clashing fonts and shapes
final branding
choosing colors that are warmer and more muted evokes a more welcoming and sophisticated feeling.
I narrowed down the fonts to give the type a more playful and joyous look.
web mockups
next steps
this is still an ongoing project, but my next steps are working with a developer to implement a website design. Additionally, they needed some content with the new branding materials for social media.
other projects
piada italian street food
print & digital design
die up!
personal project
Back to home